Glad you asked! Simply put, gamification is the process of integrating game mechanics to motivate participation, engagement and loyalty. Gamification takes the data-driven techniques that game designers use to engage players, and applies them to marketing experiences to motivate actions that achieve your business objectives in an exciting and engaging way.
In a cluttered advertising world, it’s tougher than ever to gain consumer attention. And, once you have got it, it’s even harder to retain it. In fact, 98% of consumers are skipping ads and 700m ad blockers are installed.
Rubin8 executes differently with gamified campaigns that cut through the clutter… In our campaigns:
Players will spend an average of 6minutes engaging with your brand
Produce 8x higher brand recall and positive brand affirmation
Players are 93% likely to make a purchase of your brands product in the next 12 months
Purchases made due to the campaigns will exceed average basket size by 130%
Players will happily refer a friend or share their experience
We deploy scientifically proven gamification principles to achieve your marketing objectives. Our results exceed all traditional advertising metrics to deliver industry leading ROI for hundreds of brands.
Perfect for marketers to achieve industry leading results on all core metrics
Perfect for online and offline asset owners to monetise and enrich data
Perfect for charities, not for profit organisations and causes
Our games are fully responsive & web based, meaning they’re multi-channel & multi-device accessible so anyone can play.